When we talk about external education in Medical Affairs we need to shift from thinking about individual deliverables to considering the full educational journey and how each interaction can inform and reinforce the next...

The pharmaceutical industry's next competitive battleground may be outside of the laboratory. Increasingly, it is looking like the patient experience...

Examining traditional and digital venues that can amplify KOL-driven communication efforts to better enhance KOL engagement...

As the healthcare environment becomes increasingly complex, the success of a patient support program depends on several strategic and executional elements...