Pharmaceutical educational initiatives designed for internal teams play a pivotal role in both launch readiness and sustained product growth, see how they are evolving...

Examining traditional and digital venues that can amplify KOL-driven communication efforts to better enhance KOL engagement...

As the end of 2024 quickly approaches, we wanted to take a moment to reflect on all that has happened over the course of this year...

Thanks to the digital age we live in, we see new trends in how pharmaceutical companies engage with their HCP audience ...

There is a lot to accomplish during the post-launch period to ensure a product's success. Here are 6 key priorities to keep top of mind.

One of the principal stories of the US healthcare industry over the past several years is one of consolidation...

It is important to address these 7 areas as part of your pre-launch strategy to help ensure a successful drug launch.