An integral yet sometimes overlooked component of a successful drug launch is the development of a comprehensive medical communications plan

A well-structured and effective steering committee provides long-term support. See how to activate a successful steering committee...

It is important to address these 7 areas as part of your pre-launch strategy to help ensure a successful drug launch.

Enlisting input and guidance from KOLs is critical to the development of brands. Learn about 5 key drivers for successful engagement ...

There's a broad range of strategic initiatives designed to augment your path to success in achieving your medical communication goals...

Understanding the nuances of KOL Mapping can help increase a mapping project’s success. Be sure to consider these 5 important aspects...

One of the most dynamic forums for engaging and sustaining KOL-pharma relationships is the activation of an elite KOL Working Group...