When we talk about external education in Medical Affairs we need to shift from thinking about individual deliverables to considering the full educational journey and how each interaction can inform and reinforce the next...

Launching a new product in the oncology space is less like flipping a switch and more like orchestrating a symphony...

An integral yet sometimes overlooked component of a successful drug launch is the development of a comprehensive medical communications plan

A well-structured and effective steering committee provides long-term support. See how to activate a successful steering committee...

It is important to address these 7 areas as part of your pre-launch strategy to help ensure a successful drug launch.

Enlisting input and guidance from KOLs is critical to the development of brands. Learn about 5 key drivers for successful engagement ...

There's a broad range of strategic initiatives designed to augment your path to success in achieving your medical communication goals...

Understanding the nuances of KOL Mapping can help increase a mapping project’s success. Be sure to consider these 5 important aspects...

One of the most dynamic forums for engaging and sustaining KOL-pharma relationships is the activation of an elite KOL Working Group...