When we talk about external education in Medical Affairs we need to shift from thinking about individual deliverables to considering the full educational journey and how each interaction can inform and reinforce the next...

Thanks to the digital age we live in, we see new trends in how pharmaceutical companies engage with their HCP audience ...

Healthcare Professional (HCP) education continues to be important however how it is delivered defines its success today.

It is important to address these 7 areas as part of your pre-launch strategy to help ensure a successful drug launch.

One of the most dynamic forums for engaging and sustaining KOL-pharma relationships is the activation of an elite KOL Working Group...