In the context of pharmaceutical marketing, when we work with our clients to launch and support their products in the marketplace, we think about access in the following distinct ways...

Examining traditional and digital venues that can amplify KOL-driven communication efforts to better enhance KOL engagement...

As the healthcare environment becomes increasingly complex, the success of a patient support program depends on several strategic and executional elements...

The quest for effective medications and therapies isn't only about what works, it's about demonstrating value...

A well-structured and effective steering committee provides long-term support. See how to activate a successful steering committee...

Thanks to the digital age we live in, we see new trends in how pharmaceutical companies engage with their HCP audience ...

One of the principal stories of the US healthcare industry over the past several years is one of consolidation...

Healthcare Professional (HCP) education continues to be important however how it is delivered defines its success today.

It is important to address these 7 areas as part of your pre-launch strategy to help ensure a successful drug launch.

While Digital Therapeutics offer great promise and renewed hope to improve patient outcomes, they need to overcome several challenges...

There's a broad range of strategic initiatives designed to augment your path to success in achieving your medical communication goals...

Understanding the nuances of KOL Mapping can help increase a mapping project’s success. Be sure to consider these 5 important aspects...

Speaker programs are a valuable service that industry provides to the HCP community. See how SAKSeBUREAU is a useful tool for your team!

One of the most dynamic forums for engaging and sustaining KOL-pharma relationships is the activation of an elite KOL Working Group...