An integral yet sometimes overlooked component of a successful drug launch is the development of a comprehensive medical communications plan

The growing need for mental health services in the United States has become increasingly urgent...

As the end of 2024 quickly approaches, we wanted to take a moment to reflect on all that has happened over the course of this year...

Effective project management is vital for delivering healthcare communications that are timely, compliant, and impactful...

With growing scrutiny of the role PBMs play in the pharmaceutical supply chain, we dive into the FTC’s recent administrative complaint...

Learn what this year's internship cohort had to say about their internship experience in the Healthcare Communications and Innovation space

Understand how life sciences companies and service providers feel about the RFP process...

A well-structured and effective steering committee provides long-term support. See how to activate a successful steering committee...

In healthcare, AI is poised to transform the delivery of services – promising improved efficiency, accuracy, and accessibility...

Now that we're a bit removed from the COVID-19 crisis, let’s consider some key takeaways from a few relevant stakeholders...

Based on our own qualitative primary research conducted with payers, we have an idea on what is keeping them up at night.

Thanks to the digital age we live in, we see new trends in how pharmaceutical companies engage with their HCP audience ...

As 2023 comes to a close and 2024 sits on the horizon we wanted to take a moment to look ahead to all that may be in store.

There is a lot to accomplish during the post-launch period to ensure a product's success. Here are 6 key priorities to keep top of mind.

It’s not news that the United States has an obesity problem. However, newer medications are the first truly effective obesity treatments...

A company's publication plan is one of the most important elements of a medical communication strategy ...

Our team welcomed two summer interns into our marketing services internship program. After we sat down and asked them about their experience

When informing a payer customer about a complicated new product, how do you know what will matter? And how do you get and keep them engaged?

The FDA released new draft guidelines for their accelerated approval process, learn what they are and why they're being created ...

One of the principal stories of the US healthcare industry over the past several years is one of consolidation...