As we close out another transformative year at SAKS Health, we’re reflecting on the milestones that continue to shape our journey as a leader in healthcare marketing and communications...

For communications agencies managing complex projects and multidisciplinary teams, collaboration through technology is no longer optional; it’s table stakes...

Pharmaceutical educational initiatives designed for internal teams play a pivotal role in both launch readiness and sustained product growth, see how they are evolving...

Discover what it’s like to intern at a healthcare marketing services organization! Our 2025 summer interns share their experiences and insights in this Q&A.

In the context of pharmaceutical marketing, when we work with our clients to launch and support their products in the marketplace, we think about access in the following distinct ways...

Examining traditional and digital venues that can amplify KOL-driven communication efforts to better enhance KOL engagement...

As the healthcare environment becomes increasingly complex, the success of a patient support program depends on several strategic and executional elements...

The quest for effective medications and therapies isn't only about what works, it's about demonstrating value...

An integral yet sometimes overlooked component of a successful drug launch is the development of a comprehensive medical communications plan

Effective project management is vital for delivering healthcare communications that are timely, compliant, and impactful...

Learn what this year's internship cohort had to say about their internship experience in the Healthcare Communications and Innovation space

Understand how life sciences companies and service providers feel about the RFP process...

A well-structured and effective steering committee provides long-term support. See how to activate a successful steering committee...

Setting clinical trial teams up for success means giving them the resources they need to effectively collaborate and engage ...

Based on our own qualitative primary research conducted with payers, we have an idea on what is keeping them up at night.

Thanks to the digital age we live in, we see new trends in how pharmaceutical companies engage with their HCP audience ...

When informing a payer customer about a complicated new product, how do you know what will matter? And how do you get and keep them engaged?

Healthcare Professional (HCP) education continues to be important however how it is delivered defines its success today.

It is important to address these 7 areas as part of your pre-launch strategy to help ensure a successful drug launch.

Market access has had a reputation in pharma marketing for being a creative desert. However, recently that perception has been changing...