Pharmaceutical educational initiatives designed for internal teams play a pivotal role in both launch readiness and sustained product growth, see how they are evolving...

As the end of 2024 quickly approaches, we wanted to take a moment to reflect on all that has happened over the course of this year...

With growing scrutiny of the role PBMs play in the pharmaceutical supply chain, we dive into the FTC’s recent administrative complaint...

Learn what this year's internship cohort had to say about their internship experience in the Healthcare Communications and Innovation space

Organizations are moving to the approval readiness meeting, a model that lets them make field teams productive on Day One...

A well-structured and effective steering committee provides long-term support. See how to activate a successful steering committee...

Now that we're a bit removed from the COVID-19 crisis, let’s consider some key takeaways from a few relevant stakeholders...

Based on our own qualitative primary research conducted with payers, we have an idea on what is keeping them up at night.

One of the principal stories of the US healthcare industry over the past several years is one of consolidation...

The IRA reforms on prescription drug pricing and coverage is definitely on payers' radar. See what else our research uncovered ...

Market access has had a reputation in pharma marketing for being a creative desert. However, recently that perception has been changing...

While Digital Therapeutics offer great promise and renewed hope to improve patient outcomes, they need to overcome several challenges...

Speaker programs are a valuable service that industry provides to the HCP community. See how SAKSeBUREAU is a useful tool for your team!

One of the most dynamic forums for engaging and sustaining KOL-pharma relationships is the activation of an elite KOL Working Group...